natasha-lu

currently at IBM · ex Wix· open to Lead and Senior positions

product design lead

simplifying complex ideas into clear, intuitive digital experiences

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SELECTED WORK

New case study

Agentic AI for IBM Observability

Rethinking data observability around an AI agent, shifting the product from “assets observed” to “issues resolved.” I designed the agentic flows, human-in-the-loop and trust patterns, and the IA shift, then defended the proof of concept to IBM’s VP of Design for Data & AI.

  • Agentic AI
  • Data Observability
  • SaaS
  • B2B
Read case study  →
Abstract sphere of nested translucent circular forms, representing the agentic AI concept
Databand, an IBM Company, alongside the IBM logo

Embedding Observability into Watsonx.Data

Led the design integrating Databand into the watsonx.data experience: a seamless, cohesive product across two complex platforms.

  • Platform migration
  • B2B SaaS
  • UX strategy
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Wix Automations builder canvas showing a trigger connected to actions

Wix Automations Redesign

Automations is a cross-vertical product that connects various applications and lets users automate their work processes across the platform.

  • Enterprise
  • B2B
  • B2C
  • SaaS
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A Wix invoice document beside a credit card settings panel

Wix Invoices Settings

Invoices is a payment request system that allows business owners to create, send, track and manage invoices, as well as receive payments online.

  • Platform migration
  • B2B SaaS
  • UX strategy
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A colourful gradient artwork from the Soul Kitchen personal project

Soul Kitchen

Other fun stuff I do in life: photography, motion, and hand-poke tattoo.

  • Photos
  • Motion
  • Hand-poke tattoo
Take a look  →

ABOUT

Natasha Lukasheva

Hiya! I’m Natasha, Product Design Lead based in Tel Aviv, working on AI and complex B2B/B2C platforms, open to relocation.

At IBM I lead design for Data Observability (acquired by IBM via Databand), driving UX strategy, cross-platform integration, and the design roadmap. Before IBM, I designed experiences at Wix and other start-ups.

I’m drawn to the hard-to-design problems: data density, ambiguous system states, and earning user trust in AI. I work end to end: framing the strategy, shaping the IA, and shipping the details.